Case studies

XPENG IAA 2025 & Media Test Drive

Event visual design for a global EV automaker across one of the world’s largest auto shows and pan-European rollout.

Graphic Design

XPENG IAA 2025 & Media Test Drive

Graphic Design

XPENG IAA 2025 & Media Test Drive

Event visual design for a global EV automaker across one of the world’s largest auto shows and pan-European rollout.

Graphic Design

XPENG IAA 2025 & Media Test Drive

Graphic Design

BYD AusAware Campaign

Elevating BYD’s brand presence in Australia with a bold, culturally tuned campaign.

Graphic Design

Marketing

University

BYD AusAware Campaign

Graphic Design

Marketing

University

BYD AusAware Campaign

Elevating BYD’s brand presence in Australia with a bold, culturally tuned campaign.

Graphic Design

Marketing

University

BYD AusAware Campaign

Graphic Design

Marketing

University

League of Legends World Championship 2019

Blending esports and sailing in a custom spinnaker for the world’s largest esports tournament.

Graphic Design

League of Legends World Championship 2019

Graphic Design

League of Legends World Championship 2019

Blending esports and sailing in a custom spinnaker for the world’s largest esports tournament.

Graphic Design

League of Legends World Championship 2019

Graphic Design

DENZA East Auckland Debut

Pre-opening graphics across showroom and shopping centre activation for a luxury EV brand by BYD.

Graphic Design

DENZA East Auckland Debut

Graphic Design

DENZA East Auckland Debut

Pre-opening graphics across showroom and shopping centre activation for a luxury EV brand by BYD.

Graphic Design

DENZA East Auckland Debut

Graphic Design

UIC 20th Anniversary

Symbolic, commemorative logo for the 20th anniversary of United International College.

Branding

UIC 20th Anniversary

Branding

UIC 20th Anniversary

Symbolic, commemorative logo for the 20th anniversary of United International College.

Branding

UIC 20th Anniversary

Branding

A Super Date with Mr Broom

Visual identity and collateral bridging frontstage and backstage for a surreal performance.

Branding

Graphic Design

University

A Super Date with Mr Broom

Branding

Graphic Design

University

A Super Date with Mr Broom

Visual identity and collateral bridging frontstage and backstage for a surreal performance.

Branding

Graphic Design

University

A Super Date with Mr Broom

Branding

Graphic Design

University

KidMove

An iOS app prototype to simplify and secure kids’ daily transportation.

UI / UX

University

KidMove

UI / UX

University

KidMove

An iOS app prototype to simplify and secure kids’ daily transportation.

UI / UX

University

KidMove

UI / UX

University

Sense - Creative Startup

Building the visual foundation for a creative startup through logo, pitch deck, and marketing plans.

Branding

Graphic Design

Marketing

University

Sense - Creative Startup

Branding

Graphic Design

Marketing

University

Sense - Creative Startup

Building the visual foundation for a creative startup through logo, pitch deck, and marketing plans.

Branding

Graphic Design

Marketing

University

Sense - Creative Startup

Branding

Graphic Design

Marketing

University

Projects

Coming soon

Peking University Top 10 MC Contest

Visual identity for a flagship event at China’s top-ranked university.

Graphic Design

Coming soon

Peking University Top 10 MC Contest

Graphic Design

Coming soon

Peking University Top 10 MC Contest

Visual identity for a flagship event at China’s top-ranked university.

Graphic Design

Coming soon

Peking University Top 10 MC Contest

Graphic Design

Confidential

Powerhouse (Extra)ordinary Masterclass

Digital media strategy proposal for Australia’s largest museum group.

Graphic Design

Marketing

University

Confidential

Powerhouse (Extra)ordinary Masterclass

Graphic Design

Marketing

University

Confidential

Powerhouse (Extra)ordinary Masterclass

Digital media strategy proposal for Australia’s largest museum group.

Graphic Design

Marketing

University

Confidential

Powerhouse (Extra)ordinary Masterclass

Graphic Design

Marketing

University

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Archives

Number of entries

26

26

26

Available resources

Type

Case studies

( 08 )

XPENG IAA 2025 & Media Test Drive

View case study

Media invitation

PDF

Keynote slides

PDF

XPENG IAA 2025 & Media Test Drive

View case study

XPENG IAA 2025 & Media Test Drive

View case study

Media invitation

PDF

Keynote slides

PDF

XPENG IAA 2025 & Media Test Drive

View case study

BYD AusAware Campaign

View case study

Presentation slides

Video

Planbook

PDF

BYD AusAware Campaign

View case study

BYD AusAware Campaign

View case study

Presentation slides

Video

Planbook

PDF

BYD AusAware Campaign

View case study

League of Legends World Championship 2019

View case study

Campaign video

Video

League of Legends World Championship 2019

View case study

League of Legends World Championship 2019

View case study

Campaign video

Video

League of Legends World Championship 2019

View case study

DENZA East Auckland Debut

View case study

DENZA East Auckland Debut

View case study

DENZA East Auckland Debut

View case study

DENZA East Auckland Debut

View case study

UIC 20th Anniversary

View case study

IDA Awards entry

Web

Design proposal

PDF

UIC 20th Anniversary

View case study

UIC 20th Anniversary

View case study

IDA Awards entry

Web

Design proposal

PDF

UIC 20th Anniversary

View case study

A Super Date with Mr Broom

View case study

AGDA Awards entry

Web

Individual report

PDF

A Super Date with Mr Broom

View case study

A Super Date with Mr Broom

View case study

AGDA Awards entry

Web

Individual report

PDF

A Super Date with Mr Broom

View case study

KidMove

View case study

Figma prototype

Web

Visual report

PDF

KidMove

View case study

KidMove

View case study

Figma prototype

Web

Visual report

PDF

KidMove

View case study

Sense - Creative Startup

View case study

Pitch deck

Video

Pitch deck

PDF

Individual report

PDF

Sense - Creative Startup

View case study

Sense - Creative Startup

View case study

Pitch deck

Video

Pitch deck

PDF

Individual report

PDF

Sense - Creative Startup

View case study

Projects

( 06 )

Peking University Top 10 MC Contest

Coming soon

Peking University Top 10 MC Contest

Coming soon

Peking University Top 10 MC Contest

Coming soon

Peking University Top 10 MC Contest

Coming soon

Powerhouse (Extra)ordinary Masterclass

Confidential

Powerhouse (Extra)ordinary Masterclass

Confidential

Powerhouse (Extra)ordinary Masterclass

Confidential

Powerhouse (Extra)ordinary Masterclass

Confidential

Editorial design

( 09 )

Macquarie Business School Capstone Unit Brochure

View PDF

Macquarie Business School Capstone Unit Brochure

View PDF

Macquarie Business School Capstone Unit Brochure

View PDF

Macquarie Business School Capstone Unit Brochure

View PDF

BYD AusAware Branding Campaign Planbook

View PDF

BYD AusAware Branding Campaign Planbook

View PDF

BYD AusAware Branding Campaign Planbook

View PDF

BYD AusAware Branding Campaign Planbook

View PDF

Sense - Individual Report

View PDF

Sense - Individual Report

View PDF

Sense - Individual Report

View PDF

Sense - Individual Report

View PDF

Gotham Creative City Proposal

View PDF

Gotham Creative City Proposal

View PDF

Gotham Creative City Proposal

View PDF

Gotham Creative City Proposal

View PDF

Visual Report on Human-centred Disability Research in Australia

View PDF

Visual Report on Human-centred Disability Research in Australia

View PDF

Visual Report on Human-centred Disability Research in Australia

View PDF

Visual Report on Human-centred Disability Research in Australia

View PDF

Fingalogy - Brand Guidelines

View PDF

Fingalogy - Brand Guidelines

View PDF

Fingalogy - Brand Guidelines

View PDF

Fingalogy - Brand Guidelines

View PDF

Zhuhai City Branding Planbook

View PDF

Zhuhai City Branding Planbook

View PDF

Zhuhai City Branding Planbook

View PDF

Zhuhai City Branding Planbook

View PDF

A Super Date with Mr Broom - Performance Reflection Report

View PDF

A Super Date with Mr Broom - Performance Reflection Report

View PDF

A Super Date with Mr Broom - Performance Reflection Report

View PDF

A Super Date with Mr Broom - Performance Reflection Report

View PDF

Sheepy Sleepy - Game Design Concept Report

View PDF

Sheepy Sleepy - Game Design Concept Report

View PDF

Sheepy Sleepy - Game Design Concept Report

View PDF

Sheepy Sleepy - Game Design Concept Report

View PDF

Media production

( 03 )

5AM CLUB

Director of Photography

Editor

Watch on Vimeo

Short documentary

Video

5AM CLUB

Director of Photography

Editor

Watch on Vimeo

5AM CLUB

Director of Photography

Editor

Watch on Vimeo

Short documentary

Video

5AM CLUB

Director of Photography

Editor

Watch on Vimeo

007: Budapest | Fake Trailer

Editor

Watch on Vimeo

Mashup trailer

Video

007: Budapest | Fake Trailer

Editor

Watch on Vimeo

007: Budapest | Fake Trailer

Editor

Watch on Vimeo

Mashup trailer

Video

007: Budapest | Fake Trailer

Editor

Watch on Vimeo

PR & Advertising Programme Promo | BNBU

Editor

Watch on Vimeo

Promotional video

Video

PR & Advertising Programme Promo | BNBU

Editor

Watch on Vimeo

PR & Advertising Programme Promo | BNBU

Editor

Watch on Vimeo

Promo

Video

PR & Advertising Programme Promo | BNBU

Editor

Watch on Vimeo

Get in touch

Hire, collab, or chat.
Design’s our thing.

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Quick actions

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hello@ericzhang.design

hello@ericzhang.design

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This site

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Home, Work, About

Home, Work, About

Available in Sydney & freelance worldwide

Available in Sydney & freelance worldwide

Sydney

3:42 PM

|

Credits

Get in touch

Hire, collab, or chat.
Design’s our thing.

View contact info

Quick actions

hello@ericzhang.design

Download CV

This site

Home, Work, About

Available in Sydney & freelance worldwide

Sydney

3:42 PM

|

Credits