UIC 20th Anniversary Logo Design Proposal
UIC 20th Anniversary Logo Design Proposal
Symbolic, commemorative logo for the 20th anniversary of United International College.
Symbolic, commemorative logo for the 20th anniversary of United International College.
Deliverable
Visual Identity, Digital & Print Applications, Concept Applications (Merchandise, Stationery, Signage)
Type
Call for Entries
Organisation
BNU–HKBU United International College
Industry
Education
Year
2025
Deliverable
Visual Identity, Digital & Print Applications, Concept Applications (Merchandise, Stationery, Signage)
Type
Call for Entries
Organisation
BNU–HKBU United International College
Industry
Education
Year
2025
Project information
Project information
A call for entries design, loved by faculty and alumni
In 2025, Beijing Normal University–Hong Kong Baptist University United International College (UIC) celebrates its 20th anniversary. To mark this milestone, the college has launched a call for anniversary logo designs.
In response, I designed a logo inspired by the college’s collective memories and motto. The proposal was well received by faculty, alumni, and design professionals.
Concept
Swan, book, and the number 20
The logo features the swan-shaped figure 20 as its core element, representing UIC’s 20-year journey.
The swans in the campus lake are a shared memory among UICers and a symbolic element of UIC itself. Over two decades, generations of students have acquired knowledge at UIC, contributed to society, and stepped onto the global stage, while the swans have thrived and multiplied on campus. This cycle of growth and renewal reflects UIC’s educational mission and legacy.
The logo features the swan-shaped figure 20 as its core element, representing UIC’s 20-year journey.
The swans in the campus lake are a shared memory among UICers and a symbolic element of UIC itself. Over two decades, generations of students have acquired knowledge at UIC, contributed to society, and stepped onto the global stage, while the swans have thrived and multiplied on campus. This cycle of growth and renewal reflects UIC’s educational mission and legacy.
The logo features the swan-shaped figure 20 as its core element, representing UIC’s 20-year journey.
The logo. Colours follow UIC’s visual identity.
Swan. A vivid presence on campus.
Book. Symbol of knowledge and UIC’s motto.
Number 20. Anniversary mark, in an elegant form.
Event materials
Anniversary merchandise
Testimonials
“It’s the best design of my choice among all the submissions.”
Dr Richard Xiaying Xu
Dr Richard Xiaying Xu
Associate Professor & Associate Head of Department
United International College (UIC)
From the faculty
The logo impressively captures the spirit of the campus and the 20th anniversary theme in a refined and distinctly recognizable visual form. It reflects both international aesthetics and oriental elegance, forming a highly polished anniversary identity system.”
“The logo impressively captures the spirit of the campus and the 20th anniversary theme in a refined and distinctly recognizable visual form. It reflects both international aesthetics and oriental elegance, forming a highly polished anniversary identity system.”
Yaming Liu
Associate Professor, School of Future Design, Beijing Normal University
Associate Professor
School of Future Design, Beijing Normal University
Associate Professor
School of Future Design, Beijing Normal University
“
From the alumni
It’s full of stories and carries the shared memories of all UICers. Who hasn’t paused to watch the black swans on the way to class? Honestly, this design elevates the whole vibe of UIC.”
“It’s full of stories and carries the shared memories of all UICers. Who hasn’t paused to watch the black swans on the way to class? Honestly, this design elevates the whole vibe of UIC.”
Mchale Zijing Jia
Class of 2023, Cinema and Television, UIC
“
From the public
This logo makes exceptional use of the theme colours. The merchandise items are also outstanding—they look and feel amazing!”
“This logo makes exceptional use of the theme colors. The merchandise items are also outstanding—they look and feel amazing!”
Ranikou
“
Get in touch
Hire, collab, or chat.
Design’s our thing.
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hello@ericzhang.design
hello@ericzhang.design
Available in Sydney & freelance worldwide
Available in Sydney & freelance worldwide
Get in touch
Hire, collab, or chat.
Design’s our thing.
Available in Sydney & freelance worldwide