Design is
at the
heart of
everything
I do,
built
on
an
audience-focused
perspective
developed
in
marketing
studies,
and
sharpened
through
work
at
Fortune 500
Fortune
500
brands.
Yancheng Zhang / Yan-chəng Jahng /
张衍成
Yancheng Zhang / Yan-chəng Jahng /
张衍成
Bio. Design is my thing,
with marketing tied in.
Bio. Design is my thing, with marketing tied in.
As an award-winning designer with dual Master’s degrees, I’ve gained specialised experience through placements at Fortune 500 companies and collaboration with top-tier global automakers.
I work across branding, graphic design, and UI/UX, with a sense for aesthetics that not only look good but resonate with audiences. I bring a portfolio of work recognised by industry-leading international and Australian design awards, backed by High Distinctions across all visual design courses.
As an award-winning designer with dual Master’s degrees, I’ve gained specialised experience through placements at Fortune 500 companies and collaboration with top-tier global automakers.
I work across branding, graphic design, and UI/UX, with a sense for aesthetics that not only look good but resonate with audiences. I bring a portfolio of work recognised by industry-leading international and Australian design awards, backed by High Distinctions across all visual design courses.
As an award-winning designer with dual Master’s degrees, I’ve gained specialised experience through placements at Fortune 500 companies and collaboration with top-tier global automakers.
I work across branding, graphic design, and UI/UX, with a sense for aesthetics that not only look good but resonate with audiences. I bring a portfolio of work recognised by industry-leading international and Australian design awards, backed by High Distinctions across all visual design courses.
2025 – Present
BYD Australia
Freelance Graphic Designer
2025 – Present
BYD Australia
Freelance Graphic Designer
2025 – 2026
XPENG
Graphic / Keynote Designer
(Project-based)
2025 – 2026
XPENG
Graphic / Keynote Designer (Project-based)
2025 – 2026
XPENG
Graphic / Keynote Designer
(Project-based)
2024
Macquarie Business School
Graphic Designer
2024
Macquarie Business School
Graphic Designer
2021
JD.com
Graphic Designer
2021
JD.com
Graphic Designer
2020
Tencent
Graphic Designer
Marketing Coordinator
2020
Tencent
Graphic Designer
Marketing Coordinator
2019 – 2022
Beijing Normal–Hong Kong Baptist University
Teaching Assistant
Graphic Designer
Design Lead
Photoshop Workshop Tutor
2019 – 2022
Beijing Normal–Hong Kong Baptist University
Teaching Assistant
Graphic Designer
Design Lead
Photoshop Workshop Tutor
Awards. From Aussie benchmark
to the world.
Awards. From Aussie benchmark to the world.
International Design Awards
IDA Awards 2025
Bronze
International Design Awards
IDA Awards 2025
Bronze
Australian Graphic Design Association
AGDA Awards 2025
Finalist
Australian Graphic Design Association
AGDA Awards 2025
Finalist
China Advertising Association
Academy Award of Advertising 2021
Finalist (Group)
China Advertising Association
Academy Award of Advertising 2021
Finalist (Group)
Education
Master of Creative Industries
Macquarie University
2024 – 2025 · Sydney, Australia
Grade: 88 / 100
1st in 6 units, 235 students
Achievements
Highest Achiever Awards × 6 (out of 8 units)
Academic Excellence Award
Stephen FitzGerald Scholar
Australian National University
2024 · Canberra, Australia
“A program designed to honour the best and brightest Chinese students in Australia.” — Prof Mark Kenny, Director of the ANU Australian Studies Institute
As one of 33 top-performing Chinese students in Australia, I was nominated by Macquarie University to participate in the 2024 Stephen FitzGerald Scholars Program.
Named after Australia’s first ambassador to China, this Australian government program fosters Australia-China relations through an exclusive visit to Canberra, featuring dialogues with influential leaders across government, business, and academia.
Master of Digital Communication and Culture
University of Sydney
2022 – 2023 · Sydney, Australia
Grade: 83.4 / 100
High Distinctions in all visual design and video editing units
Bachelor of PR and Advertising (Honours)
Beijing Normal–Hong Kong Baptist University
2018 – 2022 · Zhuhai, China
Grade: 90 / 100
Achievements
First Class Awards
President’s Honour Roll
Academic Merit Full Tuition Scholarships
Final Year Project: Selected as Faculty Exemplar
Visual Communication Summer Programme
Hong Kong Baptist University
2019 · Hong Kong, China
Grade: 93 / 100
Master of Creative Industries
Macquarie University
2024 – 2025 · Sydney, Australia
Grade: 88 / 100
1st in 6 units, 235 students
Achievements
Highest Achiever Awards × 6 (out of 8 units)
Academic Excellence Award
Stephen FitzGerald Scholar
Australian National University
2024 · Canberra, Australia
“A program designed to honour the best and brightest Chinese students in Australia.” — Prof Mark Kenny, Director of the ANU Australian Studies Institute
As one of 33 top-performing Chinese students in Australia, I was nominated by Macquarie University to participate in the 2024 Stephen FitzGerald Scholars Program.
Named after Australia’s first ambassador to China, this Australian government program fosters Australia-China relations through an exclusive visit to Canberra, featuring dialogues with influential leaders across government, business, and academia.
Master of Digital Communication and Culture
University of Sydney
2022 – 2023 · Sydney, Australia
Grade: 83.4 / 100
High Distinctions in all visual design and video editing units
Bachelor of PR and Advertising (Honours)
Beijing Normal–Hong Kong Baptist University
2018 – 2022 · Zhuhai, China
Grade: 90 / 100
Achievements
First Class Awards
President’s Honour Roll
Academic Merit Full Tuition Scholarships
Final Year Project: Selected as Faculty Exemplar
Visual Communication Summer Programme
Hong Kong Baptist University
2019 · Hong Kong, China
Grade: 93 / 100
Master of Creative Industries
Macquarie University
2024 – 2025 · Sydney, Australia
Grade: 88 / 100
1st in 6 units, 235 students
Achievements
Highest Achiever Awards × 6 (out of 8 units)
Academic Excellence Award
Stephen FitzGerald Scholar
Australian National University
2024 · Canberra, Australia
“A program designed to honour the best and brightest Chinese students in Australia.” — Prof Mark Kenny, Director of the ANU Australian Studies Institute
As one of 33 top-performing Chinese students in Australia, I was nominated by Macquarie University to participate in the 2024 Stephen FitzGerald Scholars Program.
Named after Australia’s first ambassador to China, this Australian government program fosters Australia-China relations through an exclusive visit to Canberra, featuring dialogues with influential leaders across government, business, and academia.
Master of Digital Communication and Culture
University of Sydney
2022 – 2023 · Sydney, Australia
Grade: 83.4 / 100
High Distinctions in all visual design and video editing units
Bachelor of PR and Advertising (Honours)
Beijing Normal–Hong Kong Baptist University
2018 – 2022 · Zhuhai, China
Grade: 90 / 100
Achievements
First Class Awards
President’s Honour Roll
Academic Merit Full Tuition Scholarships
Final Year Project: Selected as Faculty Exemplar
Visual Communication Summer Programme
Hong Kong Baptist University
2019 · Hong Kong, China
Grade: 93 / 100
Certificates. Just making something official.
Official
Framer
Creator.
Australian
Graphic
Design
Association
(AGDA)
Emerging
Designer.
Marketing
with
Canva
Professional
Pro
Certificate.
Cert.
IBM
UI/UX
Designer
Professional
Pro
Certificate.
Cert.
Digital
Marketing
&
E-commerce
Professional
Pro
Certificate.
Cert.
Autodesk
(ACAA)
Digital
Arts
Designer
Professional
Pro
Certificate.
Cert.
Into pixels, ideas, or conversation?
Into pixels, ideas,
or conversation?
Get in touch
Your ideas, my pixels.
Design’s our thing.
Available in Sydney & freelance worldwide
Get in touch
Your ideas, my pixels.
Design’s our thing.
Available in Sydney & freelance worldwide