XPENG IAA 2025 & Pan-European Media Test Drive Visuals
XPENG IAA 2025 & Pan-European Media Test Drive Visuals
Event visual design for a global EV automaker across one of the world’s largest auto shows and pan-European rollout.¹
Event visual design for a global EV automaker across one of the world’s largest auto shows and pan-European rollout.¹
Deliverables
Digital Invitation Poster, PowerPoint Slides, Launch Presentation Template, Event Supporting Assets
Type
Freelance Work
Client
XPENG
Industry
Automotive
Year
2025
Timeline
Project duration: 2 weeks Slides production: < 1 week
Scale
Invitation design: 4 iterations Keynote slides: 70+ slides Miscellaneous assets
Deliverables
Digital Invitation Poster, PowerPoint Slides, Launch Presentation Template, Event Supporting Assets
Type
Freelance Work
Client
XPENG
Industry
Automotive
Year
2025
Timeline
Project duration: 2 weeks Slides production: < 1 week
Scale
Invitation design: 4 iterations Keynote slides: 70+ slides Miscellaneous assets
Project information
Project information
Context²
Setting the stage in Europe
In Europe, the cradle of the auto industry and home to its legacy marques, XPENG can’t phone it in.
During IAA Mobility (International Motor Show) 2025, the world’s most competitive automotive arena in Munich, XPENG was preparing to announce the European debut of its new G6 and G9.
The launch hinged on an invitation designed to bring 300+ global media and KOLs to XPENG’s expo booth, alongside briefing slides for a 7-day media test drive event. These visual touchpoints would help set the tone for XPENG’s next chapter on the European stage.
Therefore, this global leader in smart electric vehicles (EVs) welcomed me into the XPENG Taskforce.
In Europe, the cradle of the auto industry and home to its most established brands, XPENG can’t afford to phone it in.
In Europe, the cradle of the auto industry and home to its most established brands, XPENG can’t afford to phone it in.
Deliverables preview
Deliverables preview
Invitation & Presentation slides
Invitation & Presentation slides
Design execution
01
01
IAA Mobility 2025: The invitation
IAA Mobility 2025: The invitation
Placeholder
Automotive media are always eager for what’s next.
Beyond the new G6 and G9, the invitation was intended to signal what lay ahead, including the Next P7 and IRON, XPENG’s retro-futuristic vehicle and its first humanoid robot, while also serving as a clear schedule for the event.
To frame these products for a European audience and build anticipation around their presence at one of the world’s most influential auto shows, I used the side silhouette of the Next P7 and a backward glance of IRON as the key visual.
Automotive media are always eager for what’s next.
Automotive media are always eager for what’s next.
Beyond the new G6 and G9, the invitation was intended to signal what lay ahead, including the Next P7 and IRON, XPENG’s retro-futuristic vehicle and its first humanoid robot, while also serving as a clear schedule for the event.
To frame these products for a European audience and build anticipation around their presence at one of the world’s most influential auto shows, I used the side silhouette of the Next P7 and a backward glance of IRON as the key visual.
02
02
Pan-European Media Test Drive: Keynote slides
Pan-European Media Test Drive: Keynote slides
Placeholder
The media test drive brought together press and KOLs from 27 countries. The opening deck, for on-the-ground media, was a working tool, not just a backdrop.
It needed to do two things at once: frame the first impression for media and guide them through the information that mattered.
I designed the briefing slides to balance XPENG’s brand language with the practical needs of a media-facing presentation. Key information was clearly structured to support content production workflows while reinforcing XPENG’s premium image.
The media test drive brought together press and KOLs from 27 countries. The opening deck, for on-the-ground media, was a working tool, not just a backdrop.
The media test drive brought together press and KOLs from 27 countries. The opening deck, for on-the-ground media, was a working tool, not just a backdrop.
It needed to do two things at once: frame the first impression for media and guide them through the information that mattered.
I designed the briefing slides to balance XPENG’s brand language with the practical needs of a media-facing presentation. Key information was clearly structured to support content production workflows while reinforcing XPENG’s premium image.
Slide excerpts. Drag or click the buttons to browse.
Slide excerpts. Drag or click the buttons to browse.
Slides handover
Slides handover
For XPENG’s senior team hosting the media test drive, time was limited and clarity was critical. I created a concise and visualised slide transition guide and a setup checklist, allowing presenters to grasp key setup and flow details within seconds.
For designers supporting follow-on European launch events, I set up reference grids and a standardised, reusable PowerPoint file to ensure consistency and efficiency across future campaigns.
For XPENG’s senior team hosting the media test drive, time was limited and clarity was critical. I created a concise and visualised slide transition guide and a setup checklist, allowing presenters to grasp key setup and flow details within seconds.
For designers supporting follow-on European launch events, I set up reference grids and a standardised, reusable PowerPoint file to ensure consistency and efficiency across future campaigns.
Slides in live events³
Captured in Munich, Budapest, and beyond
Outcome
“Eric did an excellent job, we are very grateful to have him.”
XPENG APAC & EU Comms Team
The invitation and presentation materials served as key working assets for the events. Both deliverables, in practice, exceeded the original brief in different ways.
The invitation. Positioned as a key visual for future regional extensions and localisation across European markets.
The keynote slides. Went on to serve as a template, with layouts and pages used and adapted in subsequent launches, including Hungary, Slovenia, Croatia, Switzerland and Qatar.⁴
This project was completed for XPENG as part of a confidential engagement. Materials are shown with permission and are presented solely for professional, non-commercial portfolio purposes. All rights remain with the respective rights holders. All data and event information presented on this page are sourced from publicly available materials or provided by the client. This case study documents design work and project context only.
Documents: The invitation file in this case study is for design presentation purposes only and does not constitute an official invitation or carry any invitation validity. The presentation slides have been edited and reduced for public display.
“One of the world’s largest auto shows” refers to IAA Mobility being recognised by the International Organization of Motor Vehicle Manufacturers (OICA) as one of the Big Five global auto shows.
The opening video provides visual context for XPENG IAA Mobility 2025 and related launch events, showcasing where the project, deliverables, and their related adaptations appeared. The video is an edited compilation created from publicly released XPENG video materials, presented solely for non-commercial portfolio and reference purposes. Audio excerpts are sourced from the same publicly released materials. This presentation does not imply any endorsement or direct commercial relationship.
Slides in live events: This section displays images from the media drive event and subsequent XPENG Europe launch events, where selected presentation pages were used. Still frames extracted from publicly available YouTube videos by XPENG and Bjørn Nyland, shown here for reference and contextual display purposes only. Minor visual adjustments were made for display purposes. For full media coverage, please visit Credits.
References to subsequent launches are based on publicly available materials. The author was involved only in XPENG IAA Mobility 2025 and the XPENG New 69 & G9 Pan-European Media Test Drive.
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Available in Sydney & freelance worldwide
Available in Sydney & freelance worldwide
Get in touch
Hire, collab, or chat.
Design’s our thing.
Available in Sydney & freelance worldwide