DENZA East Auckland Pre-launch Campaign Visuals
DENZA East Auckland Pre-launch Campaign Visuals
Pre-opening graphics across showroom and shopping centre activation for a luxury EV brand by BYD.
Pre-opening graphics across showroom and shopping centre activation for a luxury EV brand by BYD.
Deliverables
Booth Lightbox Posters, Plinth Graphics, Reception Desk Facade, Showroom Window Decal
Type
Freelance Work
Client
DENZA East Auckland
Industry
Automotive
Year
2025
Deliverables
Booth Lightbox Posters, Plinth Graphics, Reception Desk Facade, Showroom Window Decal
Type
Freelance Work
Client
DENZA East Auckland
Industry
Automotive
Year
2025
Project information
Project information
Context
New Zealand, DENZA has arrived.
DENZA began its first chapter in New Zealand in late 2025 with the introduction of two hybrid SUVs, the B5 and B8.
Founded by BYD and Mercedes-Benz, this premium electric vehicle (EV) automaker entered the Oceania market as part of its ambitious global expansion.
Ahead of its East Auckland dealership debut campaign, I was tasked with designing pop-up display graphics and the showroom window decal to build early awareness among Aucklanders.
DENZA began its first chapter in New Zealand in late 2025 with the introduction of two hybrid SUVs, the B5 and B8.
DENZA began its first chapter in New Zealand in late 2025 with the introduction of two hybrid SUVs, the B5 and B8.
Design execution
Plinths, lightbox posters
Shopping centre pop-up booth
The QR codes are no longer active following the campaign’s conclusion.
DENZA East Auckland’s shopping mall activation was staged at Botany Town Centre, one of the country’s top 10 regional shopping centres.
The plinth design adopts a minimal, contemporary aesthetic, while the lightboxes, positioned within the booth environment rather than an out-of-home (OOH) context, allow more detailed, model-specific information to be presented.
DENZA East Auckland’s shopping mall activation was staged at Botany Town Centre, one of the country’s top 10 regional shopping centres.
The plinth design adopts a minimal, contemporary aesthetic, while the lightboxes, positioned within the booth environment rather than an out-of-home (OOH) context, allow more detailed, model-specific information to be presented.
DENZA East Auckland’s shopping mall activation was staged at Botany Town Centre, one of the country’s top 10 regional shopping centres.
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Window decal
Dealership showroom
As a pre-opening announcement, the storefront stickers needed to remain legible to both pedestrians and passing vehicles.
Therefore, “coming soon” was set across multiple window panels, with window frames treated as part of the legibility constraints to keep the message and logo highly visible.
As a pre-opening announcement, the storefront stickers needed to remain legible to both pedestrians and passing vehicles.
Therefore, “coming soon” was set across multiple window panels, with window frames treated as part of the legibility constraints to keep the message and logo highly visible.
Large-format poster
Shopping centre digital screens
Following the strong response to the pop-up activation, DENZA commissioned a poster for large-format digital screens in shopping centres at the beginning of 2026.
As it was designed for use beyond the booth, I differentiated it from the pop-up lightbox posters to support pre-opening anticipation and brand presence.
Following the strong response to the pop-up activation, DENZA commissioned a poster for large-format digital screens in shopping centres at the beginning of 2026.
As it was designed for use beyond the booth, I differentiated it from the pop-up lightbox posters to support pre-opening anticipation and brand presence.
Following the strong response to the pop-up activation, DENZA commissioned a poster for large-format digital screens in shopping centres at the beginning of 2026.
Senior leaders from BYD & DENZA Australia & New Zealand responded positively to the design, seeing it as a strong start for DENZA’s entry into the New Zealand market — “a miracle”.
Get in touch
Hire, collab, or chat.
Design’s our thing.
Available in Sydney & freelance worldwide
Available in Sydney & freelance worldwide
Get in touch
Hire, collab, or chat.
Design’s our thing.
Available in Sydney & freelance worldwide