XPENG P7+ Global Launch

Graphic Design

Keynote slides design for the 2026 XPENG P7+ Global Launch

Keynote deck for the international debut of XPENG’s flagship fastback manifesting its global vision.

Keynote deck for the international debut of XPENG’s flagship fastback manifesting its global vision.

Deliverable

Launch Event Slides

Type

Freelance Work

Client

XPENG

Industry

Automotive

Year

2026

Timeline

< 1 week

Deliverable

Launch Event Slides

Type

Freelance Work

Client

XPENG

Industry

Automotive

Year

2026

Timeline

< 1 week

Project information

Non-official personal edit for portfolio display only.¹

2026 XPENG Global Product Launch Event is approaching! Join us in welcoming the next chapter of future mobility. $XPEV

2026 XPENG Global Product Launch Event is approaching! Join us in welcoming the next chapter of future mobility. $XPEV

2026 XPENG Global Product Launch Event is approaching! Join us in welcoming the next chapter of future mobility. $XPEV

2026 XPENG Global Product Launch Event is approaching! Join us in welcoming the next chapter of future mobility. $XPEV

Context

Brussels 2026.
XPENG’s international manifesto.

At the Brussels Motor Show, a prestige automotive exhibition with a century of heritage, XPENG unveiled its 2026 XPENG P7+, a versatile fastback marking its most ambitious step into Western markets.

Deliverable

Launch event keynote deck

Launch event slides

The mission

To orient a worldwide audience, XPENG tasked me with designing the keynote deck to introduce this brand-new sedan, a successor to one of China’s top 3 best-selling models in its segment.²

Therefore, I curated the slides to reflect how this standout fastback harmonises design-led aesthetics with class-leading substance, staking its place in the pecking order at its international debut.

To orient a worldwide audience, XPENG tasked me with designing the keynote deck to introduce this brand-new sedan, a successor to one of China’s top 3 best-selling models in its segment.²

Therefore, I curated the slides to reflect how this standout fastback harmonises design-led aesthetics with class-leading substance, staking its place in the pecking order at its international debut.

To orient a worldwide audience, XPENG tasked me with designing the keynote deck to introduce this brand-new sedan, a successor to one of China’s top 3 best-selling models in its segment.²

View details

Keynote design

Driven by the P7+’s Premium Plus philosophy, where every feature is at its apex, the deck balances technical rigour with the P7 series’ signature aesthetics, bringing forth a premium visual expression befitting the P7+.

Slide excerpts. Drag or click the buttons to browse.

Full deck

Launch event slides. Available in PDF.

Event slides. Available in PDF.

View slides

External link. Content may vary from the final version on stage.³

External link. Content may vary from the final version on stage.

Design system

Adaptive.
Compromise nothing.

Beyond the visuals, I built a grid-based system in PowerPoint. By leveraging native layering and effects, I achieved a high-fidelity aesthetic while keeping the deck fully editable.

This modular approach enables seamless text and imagery updates that automatically inherit pre-set styles, allowing for instant on-site refinements without compromising visual effects or legibility.

View how it works

Beyond the visuals, I built a grid-based system in PowerPoint. By leveraging native layering and effects, I achieved a high-fidelity aesthetic a fully-editable deck.

This modular approach enables seamless text and imagery updates that automatically inherit pre-set styles, allowing for instant on-site refinements without compromising visual effects or legibility.

Swipe to view layers

Event photos

The Brussels spotlight

Results

The 2026 P7+ global launch surged, captivating audiences across both the venue and the feed.

Swipe to view

Ultimate backdrop.
Global buzz.

The slides didn’t just support the narrative—they became the defining visual of the event, featuring in the most shared images from the Brussels stage.

The energy also brought out distinguished guests. Ambassador Cai Run of the Mission of China to the EU stopped by to experience the moment with XPENG.

The slides didn’t just support the narrative—they became the defining visual of the event, featuring in the most shared images from the Brussels stage.

This project was completed for XPENG as part of a confidential engagement. The project title used in this portfolio may differ from the official or internal project name. All materials are presented solely for professional, non-commercial portfolio purposes.
All data and event information presented on this page are sourced from publicly available materials or provided by the client. This case study documents design work and project context only.
Unless otherwise stated, all images used, including on-site photographs, are provided by XPENG or sourced from publicly accessible materials. Some images may have been adjusted in colour, composition, or content for portfolio presentation purposes. All rights remain with the respective rights holders.
The cover image is an artistic representation created for illustrative purposes only and does not depict the actual event. The presenter shown in the image was generated using Jimeng AI.
Context / Results: All images, including social media screenshots, posters, and feed visuals, are sourced from publicly available online platforms, including but not limited to Google, X, Xiaohongshu (RedNote), Weibo, and Instagram. All trademarks, logos, fonts, and platform names appearing in these images remain the property of their respective rights holders and do not imply any endorsement of the ericzhang.design website or the designer.

The video is an edited compilation created from XPENG’s media assets and officially released video materials, presented solely for non-commercial portfolio and reference purposes. Audio excerpts are sourced from the same publicly released materials. This presentation does not imply any endorsement or direct commercial relationship. For full media coverage, please visit Credits.
Data source: Dongchedi. Rankings are based on new energy sedan sales above RMB 180,000 in China over the past 12 months, as of 26 January 2026.
The presentation slides have been edited and reduced for public display. Due to venue conditions and event arrangements, the slides shown here may differ from those used in the live presentation.