Performance Visual Design for ‘A Super Date with Mr Broom’
Performance Visual Design for ‘A Super Date with Mr Broom’
Visual identity and collateral bridging frontstage and backstage for a surreal performance.
Visual identity and collateral bridging frontstage and backstage for a surreal performance.
Deliverables
Performance Key Visual, Performance Props, Print Materials, Signage, Editorial Design, Stage and Projection Design
Type
Student Project
Industry
Performing Arts
Completed at
Macquarie University, 2024
Role
Art Direction Graphic Design Production Support
Deliverables
Performance Key Visual, Performance Props, Print Materials, Signage, Editorial Design, Stage and Projection Design
Type
Student Project
Industry
Performing Arts
Completed at
Macquarie University, 2024
Role
Art Direction Graphic Design Production Support
Project information
Project information
Performance overview
Staging the onstage and backstage of a film set. At once.
When the ‘A Super Date with Mr Broom’ film crew opens its studio tour to outside audiences, both onstage and backstage creatives are brought into view, offering a broader glimpse into the production team. Within this setting, the film, presented as a play-within-a-play, follows a girl’s whimsical fantasy of falling in love with her broom.
Play-within-a-play
Play-within-a-play
Dramatic style
Film set on stage
Film set on stage
Performance setting
Film studio tour
Film studio tour
Audience experience
The idea
Design concept?
Hi, Mr Broom.
Mr Broom is the protagonist of our staged film, whose abstract graphic defines the project’s key visual. This motif brings the surreal, playful tone of the film into the performance’s studio tour setting.
Design approach
When the performance becomes an immersive film studio visit.
Props, projections, environment, audience keepsakes, all worked together. The design made the audience feel inside a working film studio, rather than watching a film acted out on stage.
Design details
For those who
want the full story.
Why five lines on the projection?
What role did those props play?
Click below to explore the design thinking in detail.
Swipe to view
Outcome
Full marks. Artist applauded.
Recognised at Australia’s top design award.
As a student project, this project received a high distinction of 91 out of 100 points, with my individual mark achieving full scores in design, performance, and commitment.
An award-winning dance artist applauded the show, and audience members later shared praise and photos on social media.
Most notably, a faculty member provided a dedicated letter of support for submitting the design part of this project to the AGDA Awards 2025. It was selected as 1 of 17 finalists in the Student Brand Identity category.
Organised by the Australian Graphic Design Association, the awards are among Australia’s leading in the design sector.
In line with university policy, recordings and additional media from the formal performance, other than those included in this page, cannot be shared publicly.
Contributors
Special thanks to Dr Julie-Anne Long and Dr Jon Burtt for their guidance on design and performance. Thanks to David Manna for technical support, Yoki Li for peer feedback, and Li Wang and the team members who dedicated their efforts to this project.
Art Director / Designer
Yancheng (Eric) Zhang
Performance Director
Thanh Ha Pham (Ren)
Ging Yui Chan (Jean)
Production Support
Kevin Esoke Dayonga
Sandra Sy Quimsiam
Ruonan Wang (Stacy)
Li Wang
Yancheng (Eric) Zhang
Special thanks to Dr Julie-Anne Long and Dr Jon Burtt for their guidance on design and performance. Thanks to David Manna for technical support, Yoki Li for peer feedback, and Li Wang and the team members who dedicated their efforts to this project.
Get in touch
Hire, collab, or chat.
Design’s our thing.
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hello@ericzhang.design
hello@ericzhang.design
Available in Sydney & freelance worldwide
Available in Sydney & freelance worldwide
Get in touch
Hire, collab, or chat.
Design’s our thing.
Available in Sydney & freelance worldwide