Sense
Sense
Building the visual foundation for a creative startup project through logo, pitch deck, and marketing plans.
Deliverables
Brand Identity, Landing Page, Pitch Deck, Marketing Concept, Marketing Assets, Editorial Design
Type
Student Project
Industry
Creative Network
Completed at
Macquarie University, 2024
Role
Art Direction Brand Identity Visual Design Marketing Strategy
Role details
This case study features my individual design work from a team project.
My role
Art Direction Brand Identity Visual Design Marketing Strategy
Also contributed to
Market Research Qualitative & Quantitative Survey
Deliverables
Brand Identity, Landing Page, Pitch Deck, Marketing Concept, Marketing Assets, Editorial Design
Type
Student Project
Industry
Creative Network
Completed at
Macquarie University, 2024
Role
Art Direction Brand Identity Visual Design Marketing Strategy
Role details
This case study features my individual design work from a team project.
My role
Art Direction Brand Identity Visual Design Marketing Strategy
Also contributed to
Market Research Qualitative & Quantitative Survey
Project information
Project information
The concept
Sense is a portfolio-driven platform that reimagines professional networking for creatives.
Creatives juggle platforms every day.
They burn the midnight oil perfecting portfolios on showcase sites, scroll job boards for opportunities, and chase connections on social feeds that rarely convert. We’ve been there too.
That’s why we created Sense, a portfolio-first space where creatives and clients connect through the work itself.
With swipe-based and double opt-in interactions, creatives can discover peers and potential clients through real project examples, while clients can choose the collaborators who truly resonate with their vision.
By creatives, for creatives. Built for real creative matches, not just freelancing.
Creatives juggle platforms every day.
They burn the midnight oil perfecting portfolios on showcase sites, scroll job boards for opportunities, and chase connections on social feeds that rarely convert.
We’ve been there too. That’s why we created Sense.
Sense is a portfolio-first space where creatives and clients connect through the work itself.
With swipe-based and double opt-in interactions, creatives can discover peers and potential clients through real project examples, while clients can choose the collaborators who truly resonate with their vision.
By creatives, for creatives. Built for real creative matches, not just freelancing.
Creatives juggle platforms every day.
They burn the midnight oil perfecting portfolios on showcase sites, scroll job boards for opportunities, and chase connections on social feeds that rarely convert.
We’ve been there too. That’s why we created Sense.
Design approach
Build an approachable and expressive brand identity that captures the platform’s creative spirit.
Preview
A quick look at Sense’s visuals.
Swipe to view
01
Logo. The pink smile.
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The iconic smile in the logo was born in our very first team meeting.
As ideas sparked, I noticed something subtle but powerful: a confident smile quietly blooming on every creative’s face as they spoke.
That’s when I knew this is Sense. It stands for friendliness, inclusion, and the joy of creating together.
The pink is also a nod to our co-founder Syukii’s signature outfit. It’s bold, playful, and full of life. A perfect match.
The iconic smile in the logo was born in our very first team meeting.
As ideas sparked, I noticed something subtle but powerful: a confident smile quietly blooming on every creative’s face as they spoke.
That’s when I knew this is Sense. It stands for friendliness, inclusion, and the joy of creating together.
The pink is also a nod to our co-founder Syukii’s signature outfit. It’s bold, playful, and full of life. A perfect match.
The iconic smile in the logo was born in our very first team meeting.
02
#MakeSense campaign
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“Make sense” is something we often say when validating each other’s creative ideas. There’s a special kind of delight when creativity simply makes sense. The #MakeSense campaign slogan carries a double meaning:
Creatives make Sense. Creativity makes sense on Sense.
“Make sense” is something we often say when validating each other’s creative ideas. There’s a special kind of delight when creativity simply makes sense. The #MakeSense campaign slogan carries a double meaning:
Creatives make Sense. Creativity makes sense on Sense.
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The proposal included out-of-home ads that highlighted Sense’s inclusivity and relevance across creative disciplines, supported by a social media rollout featuring Instagram stickers and other engagement-focused tools.
A cross-platform #MakeSense challenge would invite users to share everyday creative moments, while selected influencers would showcase how Sense fits into their creative process.
03
Designing for research outreach
I designed a poster for the Chinese version of the survey and shared it via WeChat Moments, a social feed among friends within China’s most widely used social platform. This helped broaden our reach across the creative community.
I designed a poster for the Chinese version of the survey and shared it via WeChat Moments, a social feed among friends within China’s most widely used social platform. This helped broaden our reach across the creative community.
04
Presentation assets
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Although this was a university project, I approached the final presentation as the official launch of Sense.
Invitation letters, press passes, the official website, and the pitch deck were created to make sure the audience felt like they were attending a real product debut.
Although this was a university project, I approached the final presentation as the official launch of Sense.
Invitation letters, press passes, the official website, and the pitch deck were created to make sure the audience felt like they were attending a real product debut.
Although this was a university project, I approached the final presentation as the official launch of Sense.
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I also designed the final individual report in Sense’s visual style as a way to wrap the project with a cohesive, well-rounded conclusion.
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Achievements
“Excellent! This went above and beyond… As a key creative driver in this team, you created very strong visuals and set the tone for the team’s future.”
Dr Jon Burtt
Dr Jon Burtt
Senior Lecturer, Macquarie University
Senior Lecturer
Macquarie University
Senior Lecturer
Macquarie University
Endorsed
Peer recognition
Peer recognition
Eric Zhang is one of the most creative people I’ve ever met. His attention to detail when it comes to design is immaculate and simply one of a kind.”
“Eric Zhang is one of the most creative people I’ve ever met. His attention to detail when it comes to design is immaculate and simply one of a kind.”
Syukii Wan
Sense Co-founder
“
Exemplar
Personal highlights
Personal highlights
Individual report selected as a student exemplar for this unit.
Invited by faculty to showcase personal project work for the university’s postgraduate program promotion.
Incubated
Project achievements
Project achievements
Selected by the Macquarie University Incubator and admitted into their startup support initiative.
Invited by the Incubator’s Program Lead to apply for their flagship Educate program.
The MQ Incubator is the university’s innovation hub, providing a collaborative environment for startups and high-growth ventures to develop and scale their ideas.
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A little extra
The Sense team. In bricks.
The Sense team.
In bricks.
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Inspired by our shared learning experience with LEGO® Serious Play in the Creative Entrepreneurship course, I created custom virtual minifigure portraits of each team member using Midjourney and Photoshop. It was a playful way to spark creativity and build a strong team connection from day one.
Inspired by our shared learning experience with LEGO® Serious Play in the Creative Entrepreneurship course, I created custom virtual minifigure portraits of each team member using Midjourney and Photoshop. It was a playful way to spark creativity and build a strong team connection from day one.
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Get in touch
Hire, collab, or chat.
Design’s our thing.
Available in Sydney & freelance worldwide
Available in Sydney & freelance worldwide
Get in touch
Hire, collab, or chat.
Design’s our thing.
Available in Sydney & freelance worldwide