XPENG is expanding its electrification and Physical AI footprint across Europe. To back it up, they landed in London for a private press briefing to launch a report surveying over 5,100 respondents on their trust and acceptance of AI.
The challenge
Make it feel XPENG
An independent research agency presented the data and insights in an analytical report format. To make it ready for a media-facing event, XPENG tasked me to redesign it into a keynote deck aligning with its brand identity and data visualisation standards.
The solution
A report-style deck
The keynote deck, with a reorganised information hierarchy and redesigned look, was structured to help onsite media efficiently digest information and quickly navigate data post-event, maximising the reach and impact of XPENG’s research and brand positioning across Europe.
Touchpoints¹
In-event and post-event
Admittedly, the media focused on the research outcome and did not include photography of any design itself in their coverage. However, the design served as the visual window and branded vehicle to translate those insights into the public press.
Presentation delivered by Sven, Head of Brand & Marketing at XPENG Europe, followed by an onsite interview with Dr Brian Gu, Vice Chairman and President of XPENG.
The report launch event attracted widespread press coverage across major European and Chinese tech-industry outlets.
Official release. XPENG UK.
Media coverage. Selected platforms.
This project was completed for XPENG as part of a confidential engagement. The project title used in this portfolio may differ from the official or internal project name. Presented designs may vary from the final delivered versions. All materials are presented solely for professional, non-commercial portfolio purposes.
All data and event information presented on this page are sourced from publicly available materials or provided by the client. This page documents design work and project context only. Unless otherwise stated, all images used, including on-site photographs, are provided by XPENG or sourced from publicly accessible materials. All rights remain with the respective rights holders.
Media coverage was independently sourced through public search to showcase the project’s press impact and does not constitute official data provided by XPENG. All third-party logos are used strictly for illustrative purposes; all rights remain with their respective holders.
XPENG is expanding its electrification and Physical AI footprint across Europe. To back it up, they landed in London for a private press briefing to launch a report surveying over 5,100 respondents on their trust and acceptance of AI.
The challenge
Make it feel XPENG
An independent research agency presented the data and insights in an analytical report format. To make it ready for a media-facing event, XPENG tasked me to redesign it into a keynote deck aligning with its brand identity and data visualisation standards.
The solution
A report-style deck
The keynote deck, with a reorganised information hierarchy and redesigned look, was structured to help onsite media efficiently digest information and quickly navigate data post-event, maximising the reach and impact of XPENG’s research and brand positioning across Europe.
Touchpoints¹
In-event and post-event
Admittedly, the media focused on the research outcome and did not include photography of any design itself in their coverage. However, the design served as the visual window and branded vehicle to translate those insights into the public press.
Presentation delivered by Sven, Head of Brand & Marketing at XPENG Europe, followed by an onsite interview with Dr Brian Gu, Vice Chairman and President of XPENG.
The report launch event attracted widespread press coverage across major European and Chinese tech-industry outlets.
Official release. XPENG UK.
Media coverage. Selected platforms.
This project was completed for XPENG as part of a confidential engagement. The project title used in this portfolio may differ from the official or internal project name. Presented designs may vary from the final delivered versions. All materials are presented solely for professional, non-commercial portfolio purposes.
All data and event information presented on this page are sourced from publicly available materials or provided by the client. This page documents design work and project context only. Unless otherwise stated, all images used, including on-site photographs, are provided by XPENG or sourced from publicly accessible materials. All rights remain with the respective rights holders.
Media coverage was independently sourced through public search to showcase the project’s press impact and does not constitute official data provided by XPENG. All third-party logos are used strictly for illustrative purposes; all rights remain with their respective holders.
XPENG is expanding its electrification and Physical AI footprint across Europe. To back it up, they landed in London for a private press briefing to launch a report surveying over 5,100 respondents on their trust and acceptance of AI.
The challenge
Make it feel XPENG
An independent research agency presented the data and insights in an analytical report format. To make it ready for a media-facing event, XPENG tasked me to redesign it into a keynote deck aligning with its brand identity and data visualisation standards.
The solution
A report-style deck
The keynote deck, with a reorganised information hierarchy and redesigned look, was structured to help onsite media efficiently digest information and quickly navigate data post-event, maximising the reach and impact of XPENG’s research and brand positioning across Europe.
Touchpoints¹
In-event and post-event
Admittedly, the media focused on the research outcome and did not include photography of any design itself in their coverage. However, the design served as the visual window and branded vehicle to translate those insights into the public press.
Presentation delivered by Sven, Head of Brand & Marketing at XPENG Europe, followed by an onsite interview with Dr Brian Gu, Vice Chairman and President of XPENG.
The report launch event attracted widespread press coverage across major European and Chinese tech-industry outlets.
Official release. XPENG UK.
Media coverage. Selected platforms.
This project was completed for XPENG as part of a confidential engagement. The project title used in this portfolio may differ from the official or internal project name. Presented designs may vary from the final delivered versions. All materials are presented solely for professional, non-commercial portfolio purposes.
All data and event information presented on this page are sourced from publicly available materials or provided by the client. This page documents design work and project context only. Unless otherwise stated, all images used, including on-site photographs, are provided by XPENG or sourced from publicly accessible materials. All rights remain with the respective rights holders.
Media coverage was independently sourced through public search to showcase the project’s press impact and does not constitute official data provided by XPENG. All third-party logos are used strictly for illustrative purposes; all rights remain with their respective holders.
Deliverable
PowerPoint Deck
Type
Freelance Work
Client
XPENG
Industry
Automotive
Year
2026
Keynote deck design for XPENG’s European AI Report Launch Event
XPENG is expanding its electrification and Physical AI footprint across Europe. To back it up, they landed in London for a private press briefing to launch a report surveying over 5,100 respondents on their trust and acceptance of AI.
The challenge
Make it feel XPENG
An independent research agency presented the data and insights in an analytical report format. To make it ready for a media-facing event, XPENG tasked me to redesign it into a keynote deck aligning with its brand identity and data visualisation standards.
The solution
A report-style deck
The keynote deck, with a reorganised information hierarchy and redesigned look, was structured to help onsite media efficiently digest information and quickly navigate data post-event, maximising the reach and impact of XPENG’s research and brand positioning across Europe.
Swipe to view
Touchpoints¹
In-event and post-event
Admittedly, the media focused on the research outcome and did not include photography of any design itself in their coverage. However, the design served as the visual window and branded vehicle to translate those insights into the public press.
Presentation delivered by Sven, Head of Brand & Marketing at XPENG Europe, followed by an onsite interview with Dr Brian Gu, Vice Chairman and President of XPENG.
The report launch event attracted widespread press coverage across major European and Chinese tech-industry outlets.
Media coverage. Selected platforms.
This project was completed for XPENG as part of a confidential engagement. The project title used in this portfolio may differ from the official or internal project name. Presented designs may vary from the final delivered versions. All materials are presented solely for professional, non-commercial portfolio purposes.
All data and event information presented on this page are sourced from publicly available materials or provided by the client. This page documents design work and project context only. Unless otherwise stated, all images used, including on-site photographs, are provided by XPENG or sourced from publicly accessible materials. All rights remain with the respective rights holders.
Media coverage was independently sourced through public search to showcase the project’s press impact and does not constitute official data provided by XPENG. All third-party logos are used strictly for illustrative purposes; all rights remain with their respective holders.