As one of China’s two most prestigious academic institutions, Peking University invited me through its Student Union to design the key visual identity for the 2019 Top 10 Hosts Competition, the university’s most influential campus cultural event. 

I centered the design on a typographic exploration of “HOST,” the common term for event presenters in Chinese universities, equivalent to “MC” (Master of Ceremonies) in Western contexts.

The visual was developed into a series of social media assets, featured in promotional videos by renowned alumnus and broadcaster Sa Beining, as well as across event coverage involving a professional jury from China Central Television.