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Chinese TV in the Netflix Era

Cover Design for ‘Chinese TV in the Netflix Era’

Cover artwork for a scholarly book published by Anthem Press.

Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.


The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.


This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.

Deliverable

Book Cover Design

Type

Freelance Work

Clients

Anthem Press Dr Richard Xiaying Xu

Industry

Publishing

Year

2023

Danmu

Comments flying across the screen.

Historical drama

Among the most popular genres in Chinese TV.

Streaming era

Danmu on a historical drama scene, a snapshot of China’s online viewing culture.

“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”

Dr Richard Xiaying Xu

Book Author

Associate Professor in Communication

/

/

Chinese TV in the Netflix Era

Cover Design for ‘Chinese TV in the Netflix Era’

Cover artwork for a scholarly book published by Anthem Press.

Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.


The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.


This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.

Deliverable

Book Cover Design

Type

Freelance Work

Clients

Anthem Press Dr Richard Xiaying Xu

Industry

Publishing

Year

2023

Danmu

Comments flying across the screen.

Historical drama

Among the most popular genres in Chinese TV.

Streaming era

Danmu on a historical drama scene, a snapshot of China’s online viewing culture.

“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”

Dr Richard Xiaying Xu

Book Author

Associate Professor in Communication

Deliverable

Book Cover Design

Type

Freelance Work

Clients

Anthem Press Dr Richard Xiaying Xu

Industry

Publishing

Year

2023

/

/

Chinese TV in the Netflix Era

Cover Design for ‘Chinese TV in the Netflix Era’

Cover artwork for a scholarly book published by Anthem Press.

Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.


The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.


This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.

Danmu

Comments flying across the screen.

Historical drama

Among the most popular genres in Chinese TV.

Streaming era

Danmu on a historical drama scene, a snapshot of China’s online viewing culture.

“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”

Dr Richard Xiaying Xu

Book Author

Associate Professor in Communication

Deliverable

Book Cover Design

Type

Freelance Work

Clients

Anthem Press Dr Richard Xiaying Xu

Industry

Publishing

Year

2023

Cover Design for ‘Chinese TV in the Netflix Era’

Cover artwork for a scholarly book published by Anthem Press.

Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.


The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.


This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.

Danmu

Comments flying across the screen.

Historical drama

Among the most popular genres in Chinese TV.

Streaming era

Danmu on a historical drama scene, a snapshot of China’s online viewing culture.

“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”

Dr Richard Xiaying Xu

Book Author

Associate Professor in Communication