Cover artwork for a scholarly book published by Anthem Press.
Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.
The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.
This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.
Deliverable
Book Cover Design
Type
Freelance Work
Clients
Anthem Press Dr Richard Xiaying Xu
Industry
Publishing
Year
2023
Danmu
Comments flying across the screen.
Historical drama
Among the most popular genres in Chinese TV.
Streaming era
Danmu on a historical drama scene, a snapshot of China’s online viewing culture.
“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”

Dr Richard Xiaying Xu
Book Author
Associate Professor in Communication
Cover artwork for a scholarly book published by Anthem Press.
Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.
The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.
This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.
Deliverable
Book Cover Design
Type
Freelance Work
Clients
Anthem Press Dr Richard Xiaying Xu
Industry
Publishing
Year
2023
Danmu
Comments flying across the screen.
Historical drama
Among the most popular genres in Chinese TV.
Streaming era
Danmu on a historical drama scene, a snapshot of China’s online viewing culture.
“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”

Dr Richard Xiaying Xu
Book Author
Associate Professor in Communication
Deliverable
Book Cover Design
Type
Freelance Work
Clients
Anthem Press Dr Richard Xiaying Xu
Industry
Publishing
Year
2023
Cover artwork for a scholarly book published by Anthem Press.
Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.
The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.
This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.
Danmu
Comments flying across the screen.
Historical drama
Among the most popular genres in Chinese TV.
Streaming era
Danmu on a historical drama scene, a snapshot of China’s online viewing culture.
“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”

Dr Richard Xiaying Xu
Book Author
Associate Professor in Communication
Deliverable
Book Cover Design
Type
Freelance Work
Clients
Anthem Press Dr Richard Xiaying Xu
Industry
Publishing
Year
2023
Cover Design for ‘Chinese TV in the Netflix Era’
Cover artwork for a scholarly book published by Anthem Press.
Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.
The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.
This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.
Danmu
Comments flying across the screen.
Historical drama
Among the most popular genres in Chinese TV.
Streaming era
Danmu on a historical drama scene, a snapshot of China’s online viewing culture.
“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”

Dr Richard Xiaying Xu
Book Author
Associate Professor in Communication


